Author
Adam Lashinsky covers Silicon Valley and Wall Street for FORTUNE and is the author of Inside Apple: How America's Most Admired - and Secretive - Company Really Works. He has been on the magazine's staff since 2001, and for two years before that was a contributing columnist. In addition, Lashinsky is a contributor to the Fox News Channel, appearing weekly on the network's "Cavuto on Business" program on Saturday mornings; co-chair of FORTUNE's annual Brainstorm Tech conference; host of the Fortune.com video interview series "Connected"; and a seasoned speaker and panel moderator.
Lashinsky's cover-story subjects in FORTUNE have included Apple, Hewlett-Packard and Google. He also has written in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry, as well as on topics ranging from San Francisco politics and oil-exploration technology to the post-Katrina economic recovery of New Orleans.
Prior to joining FORTUNE, Lashinsky was a columnist for The San Jose Mercury News and TheStreet.com. Before moving to California, he was a reporter and editor for Crain's Chicago Business. As a Henry Luce Scholar, he worked for a year in Tokyo as a reporter for the Nikkei Weekly, the English-language version of Japan's main economic daily. He began his career in the Washington, D.C., bureau of Crain Communications.
A native of Chicago, Lashinsky earned a degree in history and political science from the University of Illinois at Urbana-Champaign. He lives in San Francisco with his wife and daughter.
Related Links: http://money.cnn.com/magazines/fortune/
Last Updated: Fri, May 25, 2012
| Category | Title | Author/Speaker | Organization | Length | Date |
|---|---|---|---|---|---|
| Video | Stay on Simple Messages | Adam Lashinsky | Author | 01:31 | 05/2012 |
| Video | Leadership Questions for Apple | Adam Lashinsky | Author | 01:33 | 05/2012 |
| Video | Directly Responsible Individuals | Adam Lashinsky | Author | 01:47 | 05/2012 |
| Video | Every Detail Matters | Adam Lashinsky | Author | 01:49 | 05/2012 |
| Video | Doing the Best Work of Your Career | Adam Lashinsky | Author | 02:24 | 05/2012 |
| Video | Do You Need to be Steve Jobs? | Adam Lashinsky | Author | 02:45 | 05/2012 |
| Video | Insanely Great Integration | Adam Lashinsky | Author | 03:45 | 05/2012 |
| Video | Keeping Company Secrets | Adam Lashinsky | Author | 04:18 | 05/2012 |
| Video | When Steve Jobs Returned to Apple | Adam Lashinsky | Author | 04:53 | 05/2012 |
| Video | Secrets at Apple's Core [Entire Talk] | Adam Lashinsky | Author | 57:31 | 05/2012 |
| Podcast | Secrets at Apple's Core | Adam Lashinsky | Author | 58:06 | 05/2012 |
Creating clear and compelling messaging is key to Apple's marketing approach, says Fortune magazine Senior Editor Adam Lashinsky. Moreover, the company compounds success in this area by staying on a unified message. Lashinsky also shares an amusing example of how Apple reminds its employees to strive for simplicity.
Fortune magazine Senior Editor Adam Lashinsky describes the leadership challenge Apple now faces following the death of co-founder Steve Jobs. This is a major question facing the company, says Lashinsky, as "Today, Apple is not led by entrepreneurs." Lashinsky also outlines the backgrounds and experience of Apple's current upper management team.
Fortune magazine Senior Editor Adam Lashinsky describes how Apple maintains accountability in project development through the identification of a DRI: Directly Responsible Individual. Lashinsky also discusses other aspects of Apple's unique culture, including the lack of general managers and allowing teams to work in a start-up manner within the larger organization.
Fortune magazine Senior Editor Adam Lashinsky shares examples of how Apple, and late co-founder Steve Jobs, obsessed over the smallest product details. 
"Apple is a culture of work; it's not a culture of play," says Inside Apple author Adam Lashinsky. In response to a question comparing the cultures of Apple and Google, Lashinsky agrees the two are diametrically opposed, and that Apple sees little value in trying to "entertain its employees." While Apple is a demanding environment, says Lashinsky, many employees love the experience as they are given the opportunity to do the best work of their careers.
Do you need to be and act like Steve Jobs to mirror the success the late co-founder created as the head of Apple? While the answer is no, says Fortune magazine Senior Editor Adam Lashinsky, entrepreneurs should carefully examine how Jobs ran Apple and choose from the many applicable lessons that fly in the face of traditional business practice.
Part of Apple's success is due to the company's ability to integrate hardware and software, says Fortune magazine Senior Editor Adam Lashinsky. Here the author of Inside Apple explains how the company wins by using a classic vertical integration model, saying 'no' to unnecessary features, and also excels at innovation by allowing product design to lead over engineering or financial concerns. 
Based on his research into the inner workings of Apple, Fortune magazine Senior Editor Adam Lashinsky describes the premium the company places on keeping secrets, even when it comes to internal communications and processes. According to Lashinsky, Apple's commitment to secrecy often includes employees only seeing finished products they worked on once the products are revealed to the general public.
Fortune magazine Senior Editor Adam Lashinsky explains the challenges faced by Apple when co-founder Steve Jobs returned to the company in 1997. With the company on the verge of insolvency, Lashinsky discusses what actions Jobs took to streamline the product line, fix supply chain operations, and unify the company's branding.
Adam Lashinsky, Fortune senior editor-at-large, shares an insider look at Apple, one of the world's most iconic and secretive companies. Based on his research into the technology giant's internal processes and approaches to leadership and building products, Lashinsky offers insights and surprises from his book, Inside Apple: How America's Most Admired--and Secretive--Company Really Works.
Adam Lashinsky, Fortune senior editor-at-large, shares an insider look at Apple, one of the world's most iconic and secretive companies. Based on his research into the technology giant's internal processes and approaches to leadership and building products, Lashinsky offers insights and surprises from his book, Inside Apple: How America's Most Admired--and Secretive--Company Really Works</i>.