The Climate Corporation
Prior to founding The Climate Corporation (formerly WeatherBill), Friedberg was with Google, where he joined as one of the founding members of the company's Corporate Development team. He managed a number of strategic projects for Google, including identifying and leading several of Google's largest acquisitions. Friedberg also served as a Business Product Manager for AdWords?Google's primary revenue source.
Before Google, Friedberg spent several years working in private equity and investment banking. He has invested in and advised dozens of companies in the technology industry. Earlier, he worked at the Lawrence Berkeley National Laboratory, where he led several projects as a mathematical programmer. He has a degree in Astrophysics from UC Berkeley.
Related Links: http://www.climate.com/
Last Updated: Wed, Oct 19, 2011
CEO David Friedberg describes the impetus behind his decision to become a technology entrepreneur. Friedberg explains why he chose to control his own destiny and, inspired by profiles of other founders, to try and make an impact on the world.
CEO David Friedberg articulates why he doesn't see the title of founder as being a useful role for someone addressing the needs of a company in the here and now. According to Friedberg, "every day is a new challenge, and every day is a new solution to that problem." 
CEO David Friedberg explains why achieving innovation at scale is difficult because it requires perpetual change. This means convincing the very intelligent members of a team that failure is not only acceptable, but is a required part of the process. According to Friedberg, "failure must be part of the mission."
CEO David Friedberg shares his desire to make an impact on the world. He also explains why entrepreneurship is the best means for achieving this goal.
David Friedberg urges entrepreneurs to embrace cold calling to truly understand the needs of customers. Friedberg explains how consultative discussions with customers revealed WeatherBill (now The Climate Corporation) didn't yet have a product, but rather just a proof of technology.
CEO David Friedberg tells the story of how a bicycle rental shop in the rain served as opportunity recognition for a new venture. Friedberg also outlines the initial steps in the company's startup process and product development efforts.
"Your pursuit should always be to remove the unknown from the equation," says CEO David Friedberg. In this clip, Friedberg shares why this is a fundamental premise in building a successful venture. He also teases apart the different roles that risk and uncertainty play in fully understanding a business.
Entrepreneur David Friedberg is inspired by the early days of aviation, particularly the commitment of the Wright brothers to systematically innovate. Friedberg discusses the brothers' dedication to learning everything they could about the nascent science around human flight, and their willingness to grind through iterations to reach success. 
Almost all Silicon Valley entrepreneurs are not rock stars, according to CEO David Friedberg. He offers metrics comparing the possible rewards and chances for success between working for an existing company and starting your own venture. He also explains the advantages and caveats of trying to make impact from inside larger organizations.
David Friedberg, CEO of The Climate Corporation (formerly WeatherBill), discusses the startup process and the challenges faced during the development of his innovative technology company that is changing the insurance sector. Friedberg explores essential components in the entrepreneurial experience, including the need to solve real problems, making meaningful impact, and the value of embracing the grind required in reaching success.
David Friedberg, CEO of The Climate Corporation (formerly WeatherBill), discusses the startup process and the challenges faced during the development of his innovative technology company that is changing the insurance sector. Friedberg explores essential components in the entrepreneurial experience, including the need to solve real problems, making meaningful impact, and the value of embracing the grind required in reaching success.