Amazon
Mr. Piacentini has served as Senior Vice President, International Retail for Amazon.com since January 2007. From November 2001 until December 2006, Piacentini served as Senior Vice President, Worldwide Retail and Marketing and, from February 2000 until November 2001, he held the position of Senior Vice President and General Manager, International.
Prior to joining Amazon.com, Piacentini was Vice President and General Manager of Apple Computer Europe, where he headed operations for Europe, the Middle East, and Africa. Piacentini joined Apple Computer in 1987. He held several financial management positions through 1993, including Sales Director for Apple Italy in 1994 and General Manager for Apple Italy in May 1995.
Piacentini holds a degree in economics from Bocconi University of Milan. An Italian national, he has traveled and worked extensively across Europe, Asia, and North America.
Related Links: http://www.amazon.com
Last Updated: Mon, Sep 20, 2010
| Category | Title | Author/Speaker | Organization | Length | Date |
|---|---|---|---|---|---|
| Video | Adhere to Core Values | Diego Piacentini | Amazon | 01:50 | 11/2010 |
| Video | Amazon Global Operations | Diego Piacentini | Amazon | 02:49 | 11/2010 |
| Podcast | Customer Focus Builds Global Growth | Diego Piacentini | Amazon | 57:01 | 11/2010 |
| Video | Customer Focus Builds Global Growth [Entire Talk] | Diego Piacentini | Amazon | 56:26 | 11/2010 |
| Video | Don't Fall in Love with Being Number One | Diego Piacentini | Amazon | 01:25 | 11/2010 |
| Video | Maximize Experimentation | Diego Piacentini | Amazon | 01:01 | 11/2010 |
| Video | Take Risks Outside Your Core Business | Diego Piacentini | Amazon | 01:37 | 11/2010 |
| Video | The Myth of Best Practices | Diego Piacentini | Amazon | 03:12 | 11/2010 |
| Video | Work Backwards from the Customer | Diego Piacentini | Amazon | 03:09 | 11/2010 |
Diego Piacentini, Amazon Senior VP, talks about the value of a company adhering to its own code, even when it comes to honoring a lower price point. Piacentini shares an anecdote about returning money to Chinese customers after a bestselling book dropped in price. The result, he states, was gaining unprecedented customer loyalty and a tremendous marketing boost.
With seven global websites and half of its revenue coming from outside North America, Amazon Senior VP of International Retail Diego Piacentini discusses the company's global operations and strategy. The challenge, he says, is providing the same customer experience everywhere on the globe. To achieve this, Amazon utilizes a global network of call centers, fulfillment centers, and websites that cater to regional customers.
Diego Piacentini, Senior VP of International Retail for Amazon, discusses the company's growth-centered business model, its global presence, and the strides it takes to sustain a successful customer experience. Piacentini also describes Amazon's innovative approaches to operations, mergers and acquisitions, and labor practices.
Diego Piacentini, Senior VP of International Retail for Amazon, discusses the company's growth-centered business model, its global presence, and the strides it takes to sustain a successful customer experience. Piacentini also describes Amazon's innovative approaches to operations, mergers and acquisitions, and labor practices.
The largest difficulty of running the top online retail brand is the diligent work required not to appear arrogant. Diego Piacentini, Amazon's Senior VP of International Retail, states that his company's greatest challenge is how to appear humble in the eyes of the customer, and to constantly innovate and improve.
Amazon offers its employees the "Just Do It" award, a fun recognition with an old Nike shoe, that is handed to anyone who implements a smart idea or innovation outside of their normal job tasks. Amazon is built to tolerate mistakes, says Senior VP of International Retail Diego Piacentini - provided those mistakes don't get repeated.
Amazon Senior VP Diego Piacentini discusses how Amazon Web Services (AWS) was born. He discusses how the retailer decided to take a risk and move away from its core competency, build APIs, and rent out server space during slower retail months. Piacentini also talks about how other online giants have now followed Amazon's lead.
For Amazon, all operations are equal until proven - with data - that they need to be changed. For example, in China, it became apparent that Amazon had to invest in delivery systems for the last mile - which often means bicycle delivery. This unique need also mandated software for customers to schedule an exact delivery time, and for delivery staff to process payments. Amazon Senior VP Diego Pacentini uses this as an example of how the company adapts to its environment while still adhering to its core vision.
Stick to a vision and the company shall succeed, advises Amazon Senior VP Diego Piacentini. For Amazon this means adhering to founder Jeff Bezos' original vision: Build a site where users can find anything they want to buy at the lowest price. To achieve this vision, Piacentini highlights Amazon's dedication to building all code in-house, and safety measures to validate customer purchases.