| Video |
Envisioning the Future for Google: Always a Search Engine?
 Google will always be a search engine, despite any additional directions the company may take, because it is a critical part of the mission the founders Page and Brin have defined. Also, says the company, the search engine is far from perfect and still requires many developments before it is complete.
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Larry Page · Eric Schmidt
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Google
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00:44
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05/2002
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| Video |
Google and Language Translation
 No matter what language people speak, there is much information that is not in their language. Right now, most of the information available online is in English, but that won't always be the case. Google has been interested in translation, especially as it applies to searching. As of this 2002 lecture, automated translation is not perfect, but co-founder Larry Page reports that they are working to make it better.
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Larry Page · Eric Schmidt
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Google
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00:56
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05/2002
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| Video |
Globalization: Google and Asia-Pacific
 Google increasingly has a global focus; as of 2002, traffic is now around 60% outside of the United States and growing. The search supports 74 languages, including many Asian languages, says CEO Eric Schmidt. There is tremendous growth in Japan, where the majority of portals and online services now use Google.
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Larry Page · Eric Schmidt
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Google
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00:59
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05/2002
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| Video |
Google Mission
 Google's mission, according to its founder Larry Page, is to organize the world's information, making it universally accessible and useful. They still believe that search can get a lot better and are working hard to make it so. Google has a global focus and is aiming to do things that matter to everyone around the world.
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Larry Page · Eric Schmidt
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Google
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01:05
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05/2002
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| Video |
Life at Google: Organizational Culture
 Late one night, a group of excited people congregated in the office of Larry Page, co-founder of Google, over a bottle of champagne. Around 80 people came to watch the event from outside, curious about what was going on. The event was the signing of the AOL contract that was the culmination of months of hard work.
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Larry Page · Eric Schmidt
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Google
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01:14
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05/2002
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| Video |
Learning to Take Risks: A Personal Story
 Looking back, it is easy to forget the tremendous risks co-founders Larry Page and Sergey Brin undertook to get to the place they are today. The co-founders once caused the whole Stanford network to go down for a significant amount of time while trying to develop Google. Page remarks that weird things happen when you are trying to touch every computer on the internet.
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Larry Page · Eric Schmidt
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Google
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01:19
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05/2002
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| Video |
ROI on Advertising Models Online
 Google's advertising model has been extremely successful, says CEO Eric Schmidt and co-founder Larry Page. Google has invested in technology to better target ads - and they've found that targeting ads well is in fact comparable to targeting search results.
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Larry Page · Eric Schmidt
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Google
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01:21
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05/2002
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| Video |
Search Engines and Competition
 In the beginning, co-founders Larry Page and Sergey Brin tried to license Google to other companies because they wanted to finish their PhD's, but none were interested. Google was started out of desperation; they had no other option but to start the company themselves. Though the founders do worry about competition, the barrier to entry is continuously increasing as Google indexes more and more documents and becomes the foundation of so many other services.
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Larry Page · Eric Schmidt
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Google
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01:21
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05/2002
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| Video |
Founding Team Dynamics
 Google co-founders Page and Brin have a unique relationship. The duo share an office, which is said to be one of the most exciting places in the company. The founder-led company dynamic is an important factor in Google's success.
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Larry Page · Eric Schmidt
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Google
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01:33
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05/2002
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| Video |
New Leadership and Organizational Change
 When CEO Eric Schmidt started at Google, his job was largely centered around providing some organizational design. The culture was working well but the company needed more structure. He hired a financial and controller system, instituted staff meetings, and set and reviewed quarterly objectives.
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Larry Page · Eric Schmidt
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Google
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01:38
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05/2002
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| Video |
Technology and Social Responsibility
 The founders of Google, Larry Page and Sergey Brin believe that it is incredibly important for people to have access to information around the world -- and that this is something that Google can deliver. They have run into issues with foreign governments over censorship, but recently it has not been a major problem. CEO Eric Schmidt predicts that Google will become an unintended central focus around global copyright and ownership legal issues.
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Larry Page · Eric Schmidt
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Google
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01:39
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05/2002
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| Video |
Encouraging Creativity
 Google's main problem is separating the wheat from the chaff through the mounds of creativity they have on hand, says co-founder Larry Page. There are simply more ideas than time and resources allow them to accomplish.
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Larry Page · Eric Schmidt
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Google
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01:42
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05/2002
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| Video |
Recruiting and Hiring
 A large amount of time is spent in the hiring process at Google because the company is serious about employing only the very best people. Because of the high profile of the company, they receive over a thousand resumes a day, according to co-founder Larry Page and CEO Eric Schmidt. Many hires result from these resumes, but only after comprehensive reference checks.
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Larry Page · Eric Schmidt
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Google
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01:44
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05/2002
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| Video |
How Does Google Actually Make Money?
 Google makes money through selling targeted advertising on its site, which is more effective than broad-based advertising. In addition, they receive revenue from providing search capabilities to other companies, says co-founder Larry Page. Surprisingly, the model used today is remarkably similar to the original business model presented to venture capitalists.
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Larry Page · Eric Schmidt
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Google
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01:50
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05/2002
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| Video |
Partnerships: Google and AOL
 Google competed with several other companies, including Overture, for the AOL deal. Though Overture offered more money because they are a public company, Google offered more ideas about additional services for AOL customers. The AOL CEO decided to make the decision that was best for the customers and went with Google, recalls co-founder Larry Page.
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Larry Page · Eric Schmidt
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Google
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01:53
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05/2002
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| Video |
Google Culture: Encouraging Innovation
 Google tries to keep an entertaining and enriching corporate culture by taking company trips and implementing a dog-friendly policy.At the same time, the company tries to maintain an entrepreneurial culture by forming small teams that act like individual startups. The founders have discovered that the groups tend to become more traditional as they grow larger.
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Larry Page · Eric Schmidt
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Google
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01:56
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05/2002
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| Video |
Success Factors of Potential Partners
 Eric Schmidt, CEO of Google, talks about how real partnerships are a win-win deal. When making a deal, it is important to let your partner win, too, and to form an actual partnership rather than strictly relying on financial gain.
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Larry Page · Eric Schmidt
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Google
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01:59
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05/2002
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| Video |
Google History
 Larry Page and co-founder Sergey Brin started Google while at Stanford working on their PhD's. When the company grew too big to be run from their dorm rooms, the founders made a pitch to a computer science professor who wrote them a $100,000 check on the spot. As of 2002, it is a company of almost 400 people, it handles over 1500 million searches a day, and it has been profitable for over a year.
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Larry Page · Eric Schmidt
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Google
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02:11
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05/2002
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| Video |
Hiring: What Attributes Do You Look For?
 The first aspect Google considers when hiring is evaluating the applicant's capability of simply doing the job. Next, they look for people who can think outside the box, but still work within Google culture. Third, communication skills are critical for any employee, even engineers. Overall, co-founder Larry Page and CEO Eric Schmidt have found that if someone is exceptional at something, it is usually a good indicator that they are exceptional at everything.
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Larry Page · Eric Schmidt
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Google
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02:20
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05/2002
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| Video |
Science as Inspiration
 Larry Page, co-founder of Google, reveals that basic research and good ideas are the key components to creating a tremendous opportunity in the tech market. A lot of new knowledge is being created all the time and much of it can be used as the foundation for innovation.
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Larry Page · Eric Schmidt
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Google
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02:29
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05/2002
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