Books by this author
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Enchantment: The Art of Changing Hearts, Minds, and Actions -
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition -
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything -
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Guy Kawasaki
Garage Technology Ventures
Garage Technology Ventures
Guy Kawasaki is the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.
Mr. Kawasaki is the author of nine books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.
Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Related Links: www.garage.com
Last Updated: Fri, Oct 29, 2010
In Kawasaki's opinion, he discusses the 10 reasons why Silicon Valley 4.0 will never happen.
Entrepreneur and author Guy Kawasaki articulates the components of "DICEE," an acronym he uses to explain what every great product must possess: Depth, Intelligence, Completeness, the ability to be Empowering, and Elegance. Kawasaki uses stories and personal examples to elaborate on each of these requirements. 
Entrepreneur and author Guy Kawasaki steps through companies that built their success on trust, and offers insights on the role of trust in relationships and individual attitudes. Kawasaki urges individuals to be "bakers," meaning trustworthy individuals seeking to create larger pies to share in the world. He also describes the value in building trust by "defaulting to yes."
Kawasaki shares some of the qualities that he believes entrepreneurs, and everyone else, should have. In order to be a mensch, a person who is widely respected and trusted, one should help those who cannot be helpful in return, do the right thing in the right way, and pay back to society.
Author Guy Kawasaki suggests teams conduct a "pre-mortem" before launching a product. This technique allows teams to discover possible problems, or ways the launch could fail, while there is still time to make adjustments. Kawasaki explains this method is far more helpful, and far less contentious, than postmortem meetings that come too late to help.
Entrepreneur and bestselling author Guy Kawasaki believes in the power of reciprocation between parties. "Reciprocation is a very powerful force to make your enchantment endure," says Kawasaki. In a historical context, he explains this power with two profound examples of civic reciprocation stretching over decades.
Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging lecture, Kawasaki examines the deep value in being likable, creating trust, and taking empowering action. He also shares keys to telling a great story, overcoming resistance, and enchanting your boss and colleagues.
Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging lecture, Kawasaki examines the deep value in being likable, creating trust, and taking empowering action. He also shares keys to telling a great story, overcoming resistance, and enchanting your boss and colleagues.
Kawasaki talks about how a mission statement, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the organization.
Kawasaki thinks that companies like Nordstrom, Audi, and Nike make the world a better place. His advice: don't start a business because you think that's what's hot. You should study and do what you love, he says. He can't promise you that the money will come, he does promise that if you start a company simply for the money, you will probably end up miserable.
The most valuable part of your education is your peers-network, says Kawasaki. He recommends that students develop and maintain relationships while they are in school.
Author and entrepreneur Guy Kawasaki shares how The Grateful Dead has continued to endure as a popular musical act. The legendary band encourages access for fans to record the group's music at concerts and to then share the music with others. This seemingly counter-intuitive idea, according to Kawasaki, is an important key to the group's enduring popularity.
Kawasaki provides advice about foundation, priorities, financing, key employees, getting the word out, leveraging resources, scope, business development, raison d'etre, and the big picture. For example, a few years ago, cleverness was the priority, he says. Today, expertise in technology is important and entrepreneurs should be thinking of making the world a better place, he adds.
Kawasaki's viewpoint is not one shared by the majority of venture capitalists. Kawasaki sees the best candidates for a successful start-up are young engineers with no business experience.
Kawasaki talks about two examples of early-stage funding, bootstrapping and venture capital, and the benefits and drawbacks of both. Ultimately, he believes that too much money is worse than not enough money, and that both methods can be successful of a smart approach is taken with the funds that are received.
Guy Kawasaki, Managing Director of Garage Technology Ventures, provides a description of Garage Technology Ventures and their services. These include: mergers & acquisitions, investment banking, and venture capitalism. He also describes what Garage Technology Ventures looks for in startups.
Kawasaki explains that market research, focus groups, and test cases can bog down an entrepreneur and prevent her or him from completing the most necessary task - action! His advice to break the cycle is to think different, polarize people, and find a few soul mates.
If a product or services is worthwhile, then evangelists will come to you, says Kawasaki. He believes that if you are having a hard time finding someone to spread the message about your product, then you may need to re-evaluate your product or your goals. Build something great, and the evangelists will be there.
Kawasaki believes that often soul mates are found within your existing social network, but there is danger in that as well. Close relationships outside of a business environment can lead to promising more than can be delivered. Kawasaki explains that it is a tricky process, and can be difficult if a soul mate is not fulfilling their duties.
Entrepreneur and author Guy Kawasaki teaches how to enchant bosses and employees. To enchant bosses, Kawasaki believes employees should drop what they are doing to respond, provide prototypes throughout the process of completing a request, and report bad news (and possible solutions) as soon as possible. To enchant employees, Kawasaki explains the need for bosses to provide their employees with the opportunity to master new skills and to work autonomously, preferably in an organization with a higher purpose.