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Jennifer Aaker
Stanford University, GSB

Jennifer Aaker is the General Atlantic Professor of Marketing at the Graduate School of Business, Stanford University.

As a social psychologist, Professor Aaker studies time, money, happiness, and brands. Her interests span a wide range of research, from the psychology of giving to the role of time, money and social media in getting people to do the right thing. She and her co-authors examine what actually makes people happy, as opposed to what they think makes them happy.

Professor Aaker publishes widely in the leading scholarly journals in psychology and business, and she has served in an editorial capacity for the Journal of Consumer Psychology, the Journal of Marketing Research, and the Journal of Consumer Research. Her work has been featured in a variety of media, including The Economist, The New York Times, Wall Street Journal, Washington Post, Business Week, Forbes, CBS Moneywatch, NPR, Science, Inc and Cosmopolitan.

Professor Aaker teaches in many of Stanford?s Executive Education programs as well as MBA electives on social technology, brand innovation, and designing happiness. Most recently, her research and teaching have focused on  social media. She's also authored The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Make a Difference.

Aaker has received numerous teaching awards at both Stanford University and UCLA, including the Distinguished Teaching Award, the Citibank Best Teacher Award, and the George Robbins Best Teacher award. She is on the board of directors for Volunteer Match, Board of Re-Imagining Service, and she orchestrates the Stanford GSB conference, "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing."

Jennifer earned her bachelor's degree in psychology from University of California at Berkeley and her PhD degrees in Marketing (major) and Psychology (minor) from Stanford University in 1995. She joined Anderson School of Business at UCLA as Assistant Professor and returned to Stanford in 1999, where she received tenure in 2001, Full Professor in 2004, and Chaired Professorship in 2005. She was the Xerox Distinguished Professor of Knowledge at Haas School of Business at UC Berkeley (2006-2008) and returned to Stanford Graduate School of Business in 2008.

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Last Updated: Thu, Dec 16, 2010


Displaying 9 results for Jennifer Aaker  Page: 1

Category Title Author/Speaker Organization Length Date
Podcast How Ideas Take Flight Jennifer Aaker Stanford GSB 59:26 11/2010
Video How Ideas Take Flight [Entire Talk] Jennifer Aaker Stanford GSB 01:00:17 11/2010
Video The Happiness Paradox Jennifer Aaker Stanford GSB 03:38 11/2010
Video Factors that Enable Happiness Jennifer Aaker Stanford GSB 01:23 11/2010
Video Case Study: Increasing the Bone Marrow Registry Jennifer Aaker Stanford GSB 09:30 11/2010
Video Driving a Successful Social Media Campaign Jennifer Aaker Stanford GSB 04:18 11/2010
Video Case Study: Coca-Cola's Global Campaign Jennifer Aaker Stanford GSB 06:48 11/2010
Video Building Brands Inside-Out Jennifer Aaker Stanford GSB 01:39 11/2010
Video Social Media Experimentation Jennifer Aaker Stanford GSB 02:38 11/2010