inDinero
As co-founder and chief of inDinero, Jessica drives the development of inDinero?s product strategy, software development, and design efforts. She and her partners built the core product over the Summer of 2009, and the company has since raised funding from investors such as Y Combinator.
Mah was the founder and technical lead behind internshipIN.com, which helped match students with internships. She?s been programming since age 9, building businesses since age 12, and finished high school at age 15.
Mah holds degrees from Simon?s Rock the Early College, and from U.C. Berkeley, where she studied computer science and was president of the computer science undergraduate association. Mah has been mentioned in publications ranging from Inc. magazine to the Wall Street Journal, and has been featured on PBS to encourage students to pursue science and entrepreneurship.
Related Links: https://indinero.com/
Last Updated: Wed, Oct 5, 2011
| Category | Title | Author/Speaker | Organization | Length | Date |
|---|---|---|---|---|---|
| Podcast | A Startup is a Learning Experience | Jessica Mah | inDinero | 59:43 | 11/2011 |
| Video | A Startup is a Learning Experience [Entire Talk] | Jessica Mah | inDinero | 59:08 | 11/2011 |
| Video | You Don't Need to Drop Out of College | Jessica Mah | inDinero | 04:33 | 11/2011 |
| Video | The Accelerator Experience | Jessica Mah | inDinero | 03:07 | 11/2011 |
| Video | Are You Building Products Customer Want? | Jessica Mah | inDinero | 03:39 | 11/2011 |
| Video | Making Your First Hires | Jessica Mah | inDinero | 03:08 | 11/2011 |
| Video | When Startups Get Press Coverage | Jessica Mah | inDinero | 01:43 | 11/2011 |
| Video | Avoid Vanity Metrics | Jessica Mah | inDinero | 01:29 | 11/2011 |
| Video | Skip the Fancy Office | Jessica Mah | inDinero | 02:00 | 11/2011 |
| Video | Launching Too Early | Jessica Mah | inDinero | 01:32 | 11/2011 |
| Video | Co-Founders Provide a Sanity Check | Jessica Mah | inDinero | 02:02 | 11/2011 |
| Video | Customer Feedback Tied to Product Development | Jessica Mah | inDinero | 02:48 | 11/2011 |
InDinero Founder Jessica Mah discusses the realities of the startup experience, in conversation with STVP faculty member and entrepreneur Steve Blank. Sharing the early successes and missteps for her company, Mah honestly reveals the lessons she continues to learn while directing inDinero's path to success through its commitment to customers.
InDinero Founder Jessica Mah discusses the realities of the startup experience, in conversation with STVP faculty member and entrepreneur Steve Blank. Sharing the early successes and missteps for her company, Mah honestly reveals the lessons she continues to learn while directing inDinero's path to success through its commitment to customers.
As undergraduate students at the University of California Berkeley, Jessica Mah and a friend had an idea for a product that solved their problems managing business finances. Mah describes the value of finishing college, and some of the early customer insights gained while building the first iteration of the product.
Jessica Mah, co-founder of inDinero, shares her experiences participating in Y-Combinator, an early stage startup accelerator. Beyond the financial support and connections accelerators can provide, Mah believes startup founders benefit from meeting and working alongside other entrepreneurs.
"What customers want isn't necessarily what you or your engineering team wants to build," says Jessica Mah, co-founder of inDinero. Mah relates her company's early struggles in aligning the desires of the engineering team with customer feedback and requests for features.
Hiring employees who can meet deadlines and that are willing to work with customers is more important than hiring for pure intelligence, says Jessica Mah, co-founder of inDinero. In this conversation with entrepreneur Steve Blank, Mah discusses the challenges first time entrepreneurs face when hiring and firing employees.
Jessica Mah, co-founder of financial software firm inDinero, examines both the temporary benefits and possible downside to receiving early attention from media outlets. In conversation with entrepreneur Steve Blank, Mah says it's important to ensure that time spent working with the press translates into sales for your startup.
Jessica Mah, co-founder of inDinero, warns entrepreneurs against putting faith in "vanity metrics," numbers that do not reflect the true success of a business, but may sound attractive to the media and general public.
In this conversation with entrepreneur and investor Steve Blank, inDinero Co-Founder Jessica Mah offers a humorous story about the dangers of young startups moving into fancy office spaces. Mah urges entrepreneurs to skip extravagant touches (such as hot tubs) and select modest accommodations. According to Mah, "It's a lot more exciting to feel poor and to feel like the underdog."
Jessica Mah, co-founder of inDinero, relates the impetus behind her company's initial launch. While quick to market, Mah now believes inDinero launched too early, succumbing to pressure to launch. Mah examines some of these peer pressure points, in conversation with entrepreneur and investor Steve Blank.
Entrepreneur Steve Blank asks inDinero Co-Founder Jessica Mah about the value of having a co-founder. Mah explains co-founder Andy Su provides a contrarian opinion to her own, which serves as an invaluable "real time sanity check" when it comes to making critical decisions.
"Get out of the building and actually watch [customers] use the product," says Jessica Mah, on the subject of customer feedback. Mah believes in-person customer meetings provide high-quality feedback that cannot be easily obtained through online testing. The inDinero co-founder also addresses the challenges in not adding features, even when specifically requested by customers.