OptiMedica
Mark Forchette serves as president and CEO of OptiMedica. Forchette has more than two decades of experience in ophthalmic sales, marketing and business unit management. Immediately prior to OptiMedica, he served as vice president of global marketing and sales for the vitreoretinal business unit of Alcon. In this position, he led the vitreoretinal unit through a period of substantial portfolio enhancement, infrastructure development and a significant increase in market share.
Prior to Alcon, Mr. Forchette was vice president of sales and marketing at Grieshaber & Co. Inc., where he led the privately-held Swiss company's domestic operations through major infrastructure and revenue expansion. Grieshaber, which was acquired by Alcon in 1998, remains a significant contributor to Alcon's successful vitreoretinal portfolio of products. Mr. Forchette received a B.S. in marketing from Auburn University and completed the Harvard Program for Management Development.
Related Links: http://www.optimedica.com/
Last Updated: Tue, Jan 11, 2011
| Category | Title | Author/Speaker | Organization | Length | Date |
|---|---|---|---|---|---|
| Video | Live for the Future and Survive Success [Entire Talk] | Mark Forchette | OptiMedica | 56:06 | 02/2011 |
| Video | The Road to Changing Jobs | Mark Forchette | OptiMedica | 02:09 | 02/2011 |
| Video | Know What You Want and Set Objectives | Mark Forchette | OptiMedica | 01:51 | 02/2011 |
| Video | You Must Have Passion | Mark Forchette | OptiMedica | 01:40 | 02/2011 |
| Video | Learn How to Sell | Mark Forchette | OptiMedica | 01:35 | 02/2011 |
| Video | You Can Overcome Any Failure | Mark Forchette | OptiMedica | 02:03 | 02/2011 |
| Video | Strategy Plus Tactical Implementation Equals Success | Mark Forchette | OptiMedica | 01:19 | 02/2011 |
| Video | Have a Higher Goal than Money | Mark Forchette | OptiMedica | 01:52 | 02/2011 |
| Video | Put the Right People in the Right Seats | Mark Forchette | OptiMedica | 01:22 | 02/2011 |
| Podcast | Live for the Future and Survive Success | Mark Forchette | OptiMedica | 57:59 | 02/2011 |
As CEO of OptiMedica, Mark Forchette guides the company's continuing efforts to successfully deliver innovative medical technologies to market. In this lecture, he shares entrepreneurial lessons learned throughout his career, and discusses the importance of setting objectives and executing tactical plans. Forchette also touches upon the value of thorough preparation and overcoming early failures.
Mark Forchette describes the decision process he went through before taking on the role of CEO at OptiMedica. Forchette shares how he found a way to clear his head by taking a road trip on Route 66, through the southwest of the United States. He also discusses the questions and considerations that he reviewed before making the jump. 
OptiMedica CEO Mark Forchette recounts a chance encounter with Ray Kroc, the legendary leader of McDonald's. While working a summer job between high school and college, Forchette had the opportunity to have a one on one conversation with Kroc, a conversation that left Forchette with the lasting reminder to set big objectives in life.
Mark Forchette, OptiMedica's CEO, shares how his passion for a company's products led to his first job with a major consumer products firm. In this humorous anecdote, Forchette describes winning over a recruiter at a college career fair, by sharing his enthusiasm for the company's food and beverage products that he enjoyed as a student. 
OptiMedica CEO Mark Forchette encourages everyone to learn how to sell. The ability to sell is a learned skill that is invaluable throughout one's life and career, says Forchette. He illustrates this value through examples of how everyone must learn to sell to others, including family members, investors, and board members.
OptiMedica CEO Mark Forchette describes learning to overcome an early failure in his career, while on a trip to New York City to pitch his company to advertisers. He explains this experience taught him to keep failure in its proper perspective. According to Forchette, "failure is a natural part of the process of earning success."
Mark Forchette, OptiMedica's CEO, understands how everyone loves to talk about strategy, but he believes that any strategy is only as good as the tactical plan execution behind it. Forchette elaborates on this with a story of his time with Alcon, where he helped to drive improved market share. He credits this success to the company's sustained focus on tactical execution and solid management of customer relationships.
OptiMedica CEO Mark Forchette shares why it's important to have a higher goal than just the attainment of money. Through his work at OptiMedica, Forchette appreciates the larger human impact that he has been able to make. He shares why these experiences convinced him that the greatest reward is found in achieving important goals.
According to OptiMedica CEO Mark Forchette, learning to put the right people in the right seats is perhaps the single most important lesson to learn when embarking on your career. Forchette says this concept is critical to master, and applies to building constructive business teams and rewarding personal relationships.
As CEO of OptiMedica, Mark Forchette guides the company's continuing efforts to successfully deliver innovative medical technologies to market. In this lecture, he shares entrepreneurial lessons learned throughout his career, and discusses the importance of setting objectives and executing tactical plans. Forchette also touches upon the value of thorough preparation and overcoming early failures.