Know Thyself and Niche Thyself
Description
Kawasaki talks about marketing and product design simplified. Kawasaki explains why this theory is all an entrepreneur will need to know about marketing. A simple chart illustrates his point - how to be the creator of a unique product or service and is valuable to a customer.
Guy Kawasaki Biography
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| Garage Technology Ventures | ||||
| Entrepreneurial Thought Leader Speaker Series | ||||
| 2004-10-20 | 3min 35sec | ID: 1176 | Rating: | |
| Video 6 of 16 from this talk | « prev | next » |
- 02:37Make Meaning in Your Company
- 05:00Don't Write a Mission Statement, Write a Mantra
- 03:41Get Up and Get Going!
- 03:18The New Business Model
- 03:20Weave a MAT and Outline Your Priorities
- 03:35Know Thyself and Niche Thyself
- 02:51Make a Great Pitch
- 06:20Who to Hire
- 03:44Lower the Barriers to Adoption
- 03:57Seed the Clouds and Watch the Sales Grow
- 03:02Be a Mensch
- 01:55Funding Choices
- 01:52How Do You Find Evangelists?
- 02:04How Do You Find Soul Mates?
- 03:25The Career Path to Becoming a Venture Capitalist or an Entrepreneur
- 03:27Experience Is Overrated
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