Stanford's Entrepreneurship Corner: Robert I. Sutton, Stanford University - When Do You Know if You Have a Good Idea?

When Do You Know if You Have a Good Idea?

Description

While Sutton doesn't think there is a true method to differentiate a good idea from a bad one, there are ways to help improve the chances of success, the main one being consulting customers or potential customers.

Robert I. Sutton Biography

Robert I. Sutton is Professor of Management Science and Engineering in the Stanford Engineering School, where he is Co-Director of the Center for Work, Technology, and Organization, an active researcher and cofounder in the Stanford Technology Ventures Program, an IDEO Fellow and an Honorary PeopleSoft Fellow. Sutton is also a member of the MacArthur Foundation Research Network on Teaching and Learning.

Sutton received his Ph.D. in Organizational Psychology from The University of Michigan and has served on the Stanford faculty since 1983. He has also taught at the Haas Business School and was a Fellow at the Center for Advanced Study in the Behavioral Sciences during the 1986-87, 1994-95, and 2002-03 academic years. He has served on the editorial boards of numerous scholarly publications, and as an editor for the Administrative Science Quarterly and Research in Organizational Behavior. Sutton's honors include the award for the best paper published in the Academy of Management ...

Stanford University

Entrepreneurial Thought Leader Speaker Series

2004-10-27

1min 39sec

ID: 1197

Rating:

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