| Know Your Customer | November 10, 2004 |
Vic Verma
|
Savi Technology |
Entrepreneurial Thought Leader Speaker Series |
| Views: 3167 |
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| Video 17 of 17 from this talk |
- 05:04Savi Technology Creates the Internet of Things
- 01:54Customers Will Say What They Need
- 08:49Savi's Winding Road to Success
- 03:52Passion and the Customer
- 01:06Flexibility is the Key
- 01:55Spread the Wealth
- 01:49Hire People for Their Values
- 02:11Dream Big Dreams
- 01:02Mistakes Will Happen
- 00:52Be Paranoid
- 00:56Life Outside of Work
- 01:54Persistence Pays Off
- 00:56The Reality of Entrepreneurship
- 02:51Venture Capital vs. Customer Funding
- 01:19Sources of Small Business Financing
- 02:05Know Your Customer
- 02:24Finding Your Strengths
Description
Verma talks about how the biggest mistake when identifying a market segment is not identifying the customer with the purchasing power. Your original market can be narrow, and will eventually grow, he says, but only if the correct customers are targeted. Find out who is making the final decisions about a purchase.
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