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Tailoring Products for Different Consumer Groups March 01, 2006
Carol Bartz    |   Autodesk
Entrepreneurial Thought Leader Speaker Series
Views: 3209
Creative Commons License
Description
Carol Bartz, chairman of the board, president and CEO of Autodesk, talks about the need to speak with customers to tailor a standard product for different customer groups. She uses the example of AutoCad and the way it has been tailored to specific customers to meet their requirements. She also says that the best way to make a product a standard is to get it to volume.

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