Stanford's Entrepreneurship Corner: Katie Rodan, Proactiv Solution

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Benefits of a Partnership

April 19, 2006

Katie Rodan

| Proactiv Solution

Entrepreneurial Thought Leader Speaker Series

Video 1 of 7 from this talk

00:48
Benefits of a Partnership
02:35
Discovering and Meeting Market Needs
02:48
The Value of Effective Market Research
03:19
Raising Money and Importance of Licensing Your Product
02:05
Infomercials - A Way to Reach Your Audience
01:23
Owning Your Product Formula
02:01
Growing the Organization

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Description

Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the business.

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