Stanford's Entrepreneurship Corner: Katie Rodan, Proactiv Solution

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Audio Podcast:The Story of Proactiv Solution

April 19, 2006

Katie Rodan

| Proactiv Solution

Entrepreneurial Thought Leaders Lecture

Videos from this talk

00:48
Benefits of a Partnership
02:35
Discovering and Meeting Market Needs
02:48
The Value of Effective Market Research
03:19
Raising Money and Importance of Licensing Your Product
02:05
Infomercials - A Way to Reach Your Audience
01:23
Owning Your Product Formula
02:01
Growing the Organization

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Description

Katie Rodan, co-founder of Proactiv Solution talks about her personal journey from a resident in the medical school program to an entrepreneur. She shares the trials and tribulations of her experience in the creation of Proactiv, a globally recognized skin care product.

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