Stanford's Entrepreneurship Corner: Ryan Phelan, DNA Direct - Groundbreaking Healthcare Initiatives and the Entrepreneurial Minds Behind Them

Audio Podcast: Groundbreaking Healthcare Initiatives and the Entrepreneurial Minds Behind Them

Description

Ryan Phelan, founder and CEO of DNA Direct, shares her thoughts on entrepreneurship, both for-profit and not-for-profit, based on her experience launching groundbreaking healthcare initiatives that provide public access to comprehensive medical information and genetic testing.

Ryan Phelan Biography

Ryan Phelan started DNA Direct in 2003 as a company that provides direct-to-consumer genetic testing and related consumer oriented genomic services.

Phelan has been a strong consumer health advocate for the past 25 years, having started the first medical library for consumers in 1978. As Founding Director of Planetree, a nonprofit consumer health care organization, she helped create a national model for humanizing hospitals and a national model for providing health information to the public, the Planetree Resource Center.

In 1995 she founded Direct Medical Knowledge (DMK). DMK was an extensive consumer health web site highly regarded for its unique content depth and innovative search interface. DMK developed proprietary software that enabled users to drill down through the most current medical literature and retrieve personalized health and medical information. As CEO of DMK, Ms. Phelan forged alliances with major medical institutions, national health care plans, publ...

DNA Direct

Entrepreneurial Thought Leaders Lecture

2006-05-31

53min 40sec

ID: 1555

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