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Creating Opportunities October 04, 2006
Kathleen Eisenhardt    |   Stanford Technology Ventures Program
Entrepreneurial Thought Leader Series
Views: 5147
Creative Commons License
Eisenhardt believes that markets are not chosen but created. She describes how this was successfully done at Amazon, eBay and Verisign. She explains that to be wildly successful it is important to become the cognitive referent to the market.

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