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Genentech's Business Model November 30, 2006
Joe McCracken    |   Genentech
Entrepreneurial Thought Leader Speaker Series
Views: 2664
Creative Commons License
Description
Joe McCracken, Vice President of Business Development at Genentech, describes Genentech's business model where commercialization takes a back seat to science. He differentiates this from other typical pharmaceutical companies and shows how this affects the culture at Genentech. He credits this approach for the successful innovation of several hugely profitable drugs.

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