Joe McCracken is Vice President of Business Development at Genentech, Inc.
In this role, McCracken is responsible for all business development activities at the company, including the identification and negotiation of collaboration and licensing agreements with academic institutions, biotechnology companies and pharmaceutical companies throughout the world. After a seven-year absence, McCracken rejoined Genentech in 2000 as Vice President of Business Development. During his earlier time with Genentech, McCracken served in many capacities, culminating in positions as Director of Business Development and Representative Director of Genentech Ltd., Genentech's wholly owned subsidiary in Japan.
McCracken has more than 19 years of experience in technical, business development and market development roles with biotechnology and pharmaceutical companies. He has also served as Vice President of Technology Licensing and Alliances at Aventis, and Vice Pr...
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Description
Joe discusses innovative practices put in place in the sales and research organizations within Genentech. He cites the 20% free time and incentives for publishing for scientists and the focus of the sales force on at most two products as major reasons for Genentech's success both in the lab and the marketplace.