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A Novel Approach Towards Sales and Research November 30, 2006
Joe McCracken    |   Genentech
Entrepreneurial Thought Leader Speaker Series
Views: 2152
Creative Commons License
Joe discusses innovative practices put in place in the sales and research organizations within Genentech. He cites the 20% free time and incentives for publishing for scientists and the focus of the sales force on at most two products as major reasons for Genentech's success both in the lab and the marketplace.

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