As General Manager of Electronic Arts Redwood Shores Studio, Nick Earl is responsible for the management of EA's Redwood Shores and Maxis studio operations. This includes overseeing programming, artwork, audio, research and development, quality assurance and strategy for top EA GAMES franchises as well as EA SPORTS franchises including: The Godfather, The Lord of The Rings, James Bond, Tiger Woods PGA TOUR, and the highly- acclaimed Sims franchise, as well as new titles under development. Prior to his current position, Nick was Chief Operating Officer of the Redwood Shores Studio, responsible for day-to-day operations of the studio at corporate headquarters. Among other games, Nick produced the first Army Men games on PC and PlayStation. He holds a B.A. degree in Economics from the University of California at Berkeley.
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Description
Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA's strategy to overcome the IP protection problems is to take games online. He also discusses the need for different technology requirements to market in countries like South Korea where social networking is a key driver of sales.
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