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Challenges and Opportunities in Asia December 01, 2006
Nick Earl    |   Electronic Arts
Entrepreneurial Thought Leader Speaker Series
Views: 1207
Creative Commons License
Description
Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA's strategy to overcome the IP protection problems is to take games online. He also discusses the need for different technology requirements to market in countries like South Korea where social networking is a key driver of sales.

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