| Audio Podcast:Changing the Game of Enterprise Software | January 24, 2007 |
Tien Tzuo
|
Salesforce.com |
Entrepreneurial Thought Leaders Lecture |
| Views: 14762 |
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| Videos from this talk |
- 05:19Strategy for Creating Customer Awareness
- 02:23Free Trial Product Model
- 03:51Contemporary Design for Complex Products
- 07:49Sales Model for the Enterprise Software Industry
- 02:40Importance of Events in the Software Industry
- 04:22Focusing on Post Sales Experience
- 01:35Metrics Driven Sales Model
- 04:17Facing Competition: Creating a Barrier to Entry
Description
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.
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