Stanford's Entrepreneurship Corner: Tien Tzuo, Salesforce.com - Changing the Game of Enterprise Software

Audio Podcast: Changing the Game of Enterprise Software

Description

Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.

Tien Tzuo Biography

As the Chief Strategy Officer, Tien Tzuo brings to Salesforce.com over 16 years of experience in the enterprise software industry. Since he joined the company in 1999, Tzuo has been responsible for setting the vision, strategy, direction and design of Salesforce.com's award winning product line, including overseeing the launch of Salesforce, Supportforce, Customforce, Sforce, and Wireless Edition. In 2004, Tzuo was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine. Tzuo came to salesforce.com from CrossWorlds Software, where he spearheaded CrossWorlds product, marketing and sales push into the Telecommunications vertical worldwide. Prior to CrossWorlds, Tzuo spent over six years at Oracle Corporation in a variety of sales and professional services roles.
Mr. Tzuo holds a bachelor's degree in electrical engineering from Cornell University and a master's in business administration from the Stanford Graduate School of Business.

Salesforce.com

Entrepreneurial Thought Leaders Lecture

2007-01-24

52min 20sec

ID: 1648

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