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Understanding the 21st Century Consumer January 17, 2007
Janice Roberts  Entrepreneurial Thought Leaders Lecture
Views: 3337
Creative Commons License
Roberts believes that with increasing use of the internet, television and mobile phones, the consumer is moving from early adoption to mainstream consumption. The customer has high expectations of new products and wants to influence technology. Venture capitalists choose to invest in companies that embrace the trends of new and younger consumers.

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