| Importance of Events in the Software Industry | January 24, 2007 |
Tien Tzuo
|
Salesforce.com |
Entrepreneurial Thought Leaders Lecture |
| Views: 1377 |
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| Video 5 of 8 from this talk |
- 05:19Strategy for Creating Customer Awareness
- 02:23Free Trial Product Model
- 03:51Contemporary Design for Complex Products
- 07:49Sales Model for the Enterprise Software Industry
- 02:40Importance of Events in the Software Industry
- 04:22Focusing on Post Sales Experience
- 01:35Metrics Driven Sales Model
- 04:17Facing Competition: Creating a Barrier to Entry
Description
Tzuo talks about how despite the importance of traditional events diminishing with the creation of an online experience, there is still a human factor involved in the customer's decision-making process. They want to see the product, interact with sales reps and talk to other customers. Creating this experience is important for any software company, he adds.
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