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Importance of Events in the Software Industry January 24, 2007
Tien Tzuo    |   Salesforce.com
Entrepreneurial Thought Leaders Lecture
Description
Tzuo talks about how despite the importance of traditional events diminishing with the creation of an online experience, there is still a human factor involved in the customer's decision-making process. They want to see the product, interact with sales reps and talk to other customers. Creating this experience is important for any software company, he adds.

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