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Metrics Driven Sales Model January 24, 2007
Tien Tzuo    |   Salesforce.com
Entrepreneurial Thought Leaders Lecture
Description
Tzuo believes that as a company grows in revenue and complexity, it is important to have a metrics driven sales model. Factors such as the number of people visiting the company's website, effectiveness of search engine marketing, qualification rates, close rates and average size of deals are all important metrics which help in building a baseline. Tweaking these metrics can improve results and lead to a deeper understanding of the market, he adds.

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