| Facing Competition: Creating a Barrier to Entry | January 24, 2007 |
Tien Tzuo
|
Salesforce.com |
Entrepreneurial Thought Leaders Lecture |
| Views: 1855 |
|
| Video 8 of 8 from this talk |
- 05:19Strategy for Creating Customer Awareness
- 02:23Free Trial Product Model
- 03:51Contemporary Design for Complex Products
- 07:49Sales Model for the Enterprise Software Industry
- 02:40Importance of Events in the Software Industry
- 04:22Focusing on Post Sales Experience
- 01:35Metrics Driven Sales Model
- 04:17Facing Competition: Creating a Barrier to Entry
Description
In the internet business, the threat from competitors for small and mid-sized organizations is very high, says Tzuo. For this reason, companies like Salesforce.com define the battlefield by not competing with big names. Instead, they cooperate with them to build barriers to entry by investing in technology. Acquiring the right talent from the industry further strengthens these barriers, he adds.
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