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Naming a Start-up October 03, 2007
Donna Novitsky    |   STVP
Entrepreneurial Thought Leaders Lecture
Views: 1666
Creative Commons License
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Description
Donna Novitsky discusses the role of a company's name in business. A company's name should be easy to spell and publish online. She stresses that branding amasses value over the life of the company. Novitsky addresses the importance of maintaining value of the enterprise in building a brand.

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