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Marketing a Start-up October 03, 2007
Donna Novitsky    |   STVP
Entrepreneurial Thought Leaders Lecture
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Creative Commons License
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Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that customers are the biggest marketers for an organization. She also illustrates from her personal experience about partnering with other players to generate mutual benefits.

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