| What You Do Defines Your Culture | May 01, 2007 |
Andy Freire
|
Axialent |
Endeavor's Entrepreneurs' Summit |
| Views: 2934 |
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| Video 1 of 9 from this talk |
- 02:21What You Do Defines Your Culture
- 03:22Three Building Blocks of Organizational Culture
- 01:31Five Archetypes of Culture
- 04:02Culture Archetypes: Customer-focused Culture
- 04:05Culture Archetypes: One-team Culture
- 03:04Culture Archetypes: Innovation Culture
- 02:07Culture Archetypes: Achievement Culture
- 02:24Culture Archetypes: People-first Culture
- 03:33Building Five Cultures in One Organization
Description
Andy Friere, Co-founder and CEO of Axialent, argues that what leaders do--not what they say--defines the organization's culture. Friere suggests that most leaders are not actually aware of how what they do is perceived and shapes culture. However, shaping a strong culture is one of the most important activities for any entrepreneur because it determines, in part, whether the company goes on to success after the founder leaves or whether it fails.
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