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Selling High-Tech Products and Services to an Executive Team October 17, 2007
Dominic Orr    |   Aruba Networks
Entrepreneurial Thought Leader Series
Description
Dominic Orr, CEO of Aruba Networks, argues that to sell a technical product to an executive team, an entrepreneurial firm must focus on understanding and eliminating that executive team's problems. Eliminating CEO, CIO, CTO or CFOs problems means understanding and addressing their pain point sufficiently to overcome their fear of something new.

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