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Audio Podcast: The Path to an Acquisition
Description
Brett Crosby, Group Manager of Google Analytics, describes the ebb and flow of the process by which his web analytics company, Urchin, was acquired by Google.  He also shares some inspirational lessons in making small business loom large.  
Brett Crosby Biography
Brett Crosby is the Group Product Marketing Manager of Google Analytics. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google.

He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from USC in Political Science and International Relations.
Google Analytics
Entrepreneurial Thought Leaders Lecture
2008-02-13 1h 1min 5sec ID: 1905 Rating: 

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