Stanford's Entrepreneurship Corner: Brett Crosby, Google Analytics

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Audio Podcast:The Path to an Acquisition

February 13, 2008

Brett Crosby

| Google Analytics

Entrepreneurial Thought Leaders Lecture

Videos from this talk

01:40
Persistence and Simplicity
04:51
Taking Flight in a Hurricane
00:52
Maturing Your Brand
05:38
Getting Acquired by Google
02:54
The Benefit of Big
01:06
Wear Every Hat
02:04
The Great Software Giveaway

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Description

Brett Crosby, Group Manager of Google Analytics, describes the ebb and flow of the process by which his web analytics company, Urchin, was acquired by Google. He also shares some inspirational lessons in making small business loom large.

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