Stanford's Entrepreneurship Corner: Brett Crosby, Google Analytics

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Persistence and Simplicity

February 13, 2008

Brett Crosby

| Google Analytics

Entrepreneurial Thought Leaders Lecture

Video 1 of 7 from this talk

01:40
Persistence and Simplicity
04:51
Taking Flight in a Hurricane
00:52
Maturing Your Brand
05:38
Getting Acquired by Google
02:54
The Benefit of Big
01:06
Wear Every Hat
02:04
The Great Software Giveaway

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Description

When Google Analytics' Group Product Marketing Manager Brett Crosby was landing his first big deal, it took three simple clicks of the send key to make the right contact - and a white paper crafted overnight. His point: tenacity and quick response time are the keys to forward motion.

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