Stanford's Entrepreneurship Corner: Brett Crosby, Google Analytics

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Maturing Your Brand

February 13, 2008

Brett Crosby

| Google Analytics

Entrepreneurial Thought Leaders Lecture

Video 3 of 7 from this talk

01:40
Persistence and Simplicity
04:51
Taking Flight in a Hurricane
00:52
Maturing Your Brand
05:38
Getting Acquired by Google
02:54
The Benefit of Big
01:06
Wear Every Hat
02:04
The Great Software Giveaway

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Description

Get a good copywriter and a graphic designer and you can look a lot bigger than you are, says Google Analytics' Group Product Marketing Manager Brett Crosby. Making your brand look rich makes any small company appear richer.

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