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Getting Acquired by Google February 13, 2008
Brett Crosby    |   Google Analytics
Entrepreneurial Thought Leaders Lecture
Views: 2642
Creative Commons License
Analytics company Urchin was acquired by Google because of the professional look of their trade show booth - and because their product was quality, says Google Analytics' Group Product Marketing Manager Brett Crosby.  Here, he recalls the nine-month process of the deal, and how a leak to the press nearly lost it all.

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