| Getting Acquired by Google | February 13, 2008 |
Brett Crosby
|
Google Analytics |
Entrepreneurial Thought Leaders Lecture |
Description
Analytics company Urchin was acquired by Google because of the professional look of their trade show booth - and because their product was quality, says Google Analytics' Group Product Marketing Manager Brett Crosby. Here, he recalls the nine-month process of the deal, and how a leak to the press nearly lost it all.
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