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The Great Software Giveaway February 13, 2008
Brett Crosby    |   Google Analytics
Entrepreneurial Thought Leaders Lecture
Views: 2847
Creative Commons License
Why does Google hand out Google Analytics for free?  Because there's more money to be made in ad spending, and because it's an altruistic solution for the digital ecosystem, says Brett Crosby, Group Product Marketing Manager.  After careful consideration at the time of Urchin's acquisition by Google, all parties agreed that keeping the web-based tools accessible to all would be the right strategy.

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