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Audio Podcast:The Next Wave of Corporate Philanthropy May 14, 2008
Larry Brilliant    |   Google.org
Entrepreneurial Thought Leaders Lecture
Views: 7055
Creative Commons License
Description
In contrast to simply donating dollars for public relations benefit, in-house altruism today means ubiquitous dedication to real causes. Dr. Larry Brilliant, Executive Director for Google.org, points out that effective business-backed giving means global outreach, partnerships with experts at the heart of solving problems, and a dedicated percentage of gross income to keep these projects afloat.  

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