| Creative Direct Marketing | April 16, 2008 |
Jeff Housenbold
|
Shutterfly |
Entrepreneurial Thought Leader Speaker Series |
| Views: 2778 |
|
| Video 3 of 10 from this talk |
- 00:55Entrepreneurship is a State of Mind
- 02:39Intersection of Community and Commerce
- 03:13Creative Direct Marketing
- 05:04Reframing the Photo Market
- 04:46One CEO's Take on Talent
- 07:15Surviving Competition
- 02:02When Not to Listen to Your Customer
- 05:44Running a Print Business in a Paperless World
- 03:39Quick Tips to Career Success
- 02:27Dutiful Delegation
Description
While at EBay, Jeff Housenbold, now the CEO of Shutterfly, managed to enroll 65,000 new subscribers a day, and shepherded the company toward being the first to use Google's Adwords. In the process, he took direct marketing online to a whole new level - day-parting and month-parting ads during traffic surges, targeting users by geography, and understanding ad buying strategy. In short, he cites new technologies as the key to solving marketing's oldest problems.
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