| When Not to Listen to Your Customer | April 16, 2008 |
Jeff Housenbold
|
Shutterfly |
Entrepreneurial Thought Leader Speaker Series |
| Views: 3124 |
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| Video 7 of 10 from this talk |
- 00:55Entrepreneurship is a State of Mind
- 02:39Intersection of Community and Commerce
- 03:13Creative Direct Marketing
- 05:04Reframing the Photo Market
- 04:46One CEO's Take on Talent
- 07:15Surviving Competition
- 02:02When Not to Listen to Your Customer
- 05:44Running a Print Business in a Paperless World
- 03:39Quick Tips to Career Success
- 02:27Dutiful Delegation
Description
Do research, but don't let your customers tell you what do build. Too often, says Jeff Housenbold, Shutterfly's CEO, the customer doesn't know what they want, and rarely in market study will they admit that they're willing to pay more for a premium product. For example, 96 percent of Shutterfly customers polled said they wanted a brick and mortar outlet, but only seven percent of customers use it.
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