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Delivering the Customer to the Advertiser May 07, 2008
Sue Decker    |   Yahoo! Inc.
Entrepreneurial Thought Leader Lectures
Views: 3113
Creative Commons License
The advertiser doesn't care what media property they're buying online; they simply want to reach their demographic. Yahoo! President Sue Decker explains how the company did not make the most of its competitive advantage to bring the customer to the right ads and how they were late to measure their advertising's effectiveness. Decker further explains how the company is changing its capabilities today, and improving its speed of delivering advertising optimization.

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