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Monetizing Search Capabilities May 07, 2008
Sue Decker    |   Yahoo! Inc.
Entrepreneurial Thought Leader Lectures
Description
Yahoo! President Sue Decker explains the search engine's testing of Google tools to help close the gap between user search and moneymaking ad clicks. She explains that the partnership was part of the due diligence necessary to benchmark Yahoo!'s own capability to turn search engine users into those who buy from well-targeted on-site ads.

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