Why register?
- Download your favorite videos
- Build & share playlists with friends
- Get updates on new videos & podcasts
Registation Options:


You can also
Forgot your password?
Using Maslow's Hierarchy of Needs to Redesign a Business Plan May 19, 2008
Chip Conley    |   Joie de Vivre Hospitality
Negotiation Course
Views: 6961
Creative Commons License
Conley explains his own interpretation of Maslow's Hierarchy of Needs, learned in the context of the hospitality industry.  As an entrepreneur, he realized that just as people strive to "be all they can be", so too can companies.  Conley suggests that there are three steps toward elevating to a transformative "self-actualization".  Conley believes these needs can be found in employees, customers, and investors.  Joie de Vivre Hotels redesigned their business model, keeping in mind the "higher" needs of these three key constituencies.

Loading statistics data please wait...