| Assessing Customer and Market Risks | October 01, 2008 |
Steve Blank
|
Serial Entrepreneur |
Entrepreneurial Thought Leader Lecture |
| Views: 12983 |
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| Video 2 of 9 from this talk |
- 05:29Rethinking the Product Development Process
- 04:22Assessing Customer and Market Risks
- 03:33The Customer Development Process
- 02:00Engineers and Founders: The First Sales Team
- 01:41Don't Seek Publicity Too Soon
- 01:50Company Building as Shakespearean Tragedy
- 05:59Acting on Customer Discovery
- 01:50No VP's in a Start-up
- 02:00Intimate Customer Understanding
Description
The odds of success in Silicon Valley are about 1,000:1. How can so many good ideas fail to find their place in the market? Too many start-ups burn too many resources on sales and marketing too soon, says serial entrepreneur Steve Blank. Less than ten percent of start-ups fail because of faulty technology or engineering, whereas most allude success because they don't pinpoint the right market or the right customer.
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