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The Customer Development Process October 01, 2008
Steve Blank    |   Serial Entrepreneur
Entrepreneurial Thought Leader Lecture
Description
Any assumption that an entrepreneur makes about their customers and markets is nothing but a guess, says serial entrepreneur Steve Blank. But how can one prove a working hypothesis? It goes beyond soliciting friends for feedback in the dorm room. Successful ventures locate real customers in the field, solicit their feedback, and deeply analyze the customers whose problems they hope to solve.

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