| The Customer Development Process | October 01, 2008 |
Steve Blank
|
Serial Entrepreneur |
Entrepreneurial Thought Leader Lecture |
| Views: 18249 |
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| Video 3 of 9 from this talk |
- 05:29Rethinking the Product Development Process
- 04:22Assessing Customer and Market Risks
- 03:33The Customer Development Process
- 02:00Engineers and Founders: The First Sales Team
- 01:41Don't Seek Publicity Too Soon
- 01:50Company Building as Shakespearean Tragedy
- 05:59Acting on Customer Discovery
- 01:50No VP's in a Start-up
- 02:00Intimate Customer Understanding
Description
Any assumption that an entrepreneur makes about their customers and markets is nothing but a guess, says serial entrepreneur Steve Blank. But how can one prove a working hypothesis? It goes beyond soliciting friends for feedback in the dorm room. Successful ventures locate real customers in the field, solicit their feedback, and deeply analyze the customers whose problems they hope to solve.
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