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Acting on Customer Discovery October 01, 2008
Steve Blank    |   Serial Entrepreneur
Entrepreneurial Thought Leader Lecture
Description
Customer feedback simply cannot be outsourced, according to serial entrepreneur Steve Blank. Here he shares an anecdote demonstrating the importance of founders speaking directly to customers. Blank recalls how entrepreneur Alan Michaels was forced to listen to customer needs and altered his product accordingly. These changes turned single-digit sales into the thousands, and resulted in an eventual $400 million company sale.

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