| Acting on Customer Discovery | October 01, 2008 |
Steve Blank
|
Serial Entrepreneur |
Entrepreneurial Thought Leader Lecture |
| Views: 15178 |
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| Video 7 of 9 from this talk |
- 05:29Rethinking the Product Development Process
- 04:22Assessing Customer and Market Risks
- 03:33The Customer Development Process
- 02:00Engineers and Founders: The First Sales Team
- 01:41Don't Seek Publicity Too Soon
- 01:50Company Building as Shakespearean Tragedy
- 05:59Acting on Customer Discovery
- 01:50No VP's in a Start-up
- 02:00Intimate Customer Understanding
Description
Customer feedback simply cannot be outsourced, according to serial entrepreneur Steve Blank. Here he shares an anecdote demonstrating the importance of founders speaking directly to customers. Blank recalls how entrepreneur Alan Michaels was forced to listen to customer needs and altered his product accordingly. These changes turned single-digit sales into the thousands, and resulted in an eventual $400 million company sale.
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