| No VP's in a Start-up | October 01, 2008 |
Steve Blank
|
Serial Entrepreneur |
Entrepreneurial Thought Leader Lecture |
| Views: 9840 |
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| Video 8 of 9 from this talk |
- 05:29Rethinking the Product Development Process
- 04:22Assessing Customer and Market Risks
- 03:33The Customer Development Process
- 02:00Engineers and Founders: The First Sales Team
- 01:41Don't Seek Publicity Too Soon
- 01:50Company Building as Shakespearean Tragedy
- 05:59Acting on Customer Discovery
- 01:50No VP's in a Start-up
- 02:00Intimate Customer Understanding
Description
Start-ups are not junior versions of larger companies. It's a different animal, says serial entrepreneur Steve Blank. Rather than developing a sales team or a marketing team from the get-go, Blank believes that a launching company should bring them together under the umbrella of customer development.
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