| Intimate Customer Understanding | October 01, 2008 |
Steve Blank
|
Serial Entrepreneur |
Entrepreneurial Thought Leader Lecture |
| Views: 11981 |
|
| Video 9 of 9 from this talk |
- 05:29Rethinking the Product Development Process
- 04:22Assessing Customer and Market Risks
- 03:33The Customer Development Process
- 02:00Engineers and Founders: The First Sales Team
- 01:41Don't Seek Publicity Too Soon
- 01:50Company Building as Shakespearean Tragedy
- 05:59Acting on Customer Discovery
- 01:50No VP's in a Start-up
- 02:00Intimate Customer Understanding
Description
An entrepreneur needn't be a heart surgeon, but they must have an understanding of the tools a heart surgeon might need. That said, learning a business vertical is the responsibility of a great financier, regardless of its complexity, says Steve Blank, serial entrepreneur. Without this depth of customer understanding - knowing their problems and why they buy - no new venture can succeed.
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