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Beyond Socially Responsible Business October 15, 2008
William McDonough    |   William McDonough + Partners
Entrepreneurial Thought Leader Lecture
Description
Any "ism" is an extreme and dangerous thing, says William McDonough, McDonough + Partners. And finding that balance between capitalism, socialism, and ecologism is the engineering of good design and sustainable development. Using a mathematical fractal paradigm, here McDonough puts forth questions that every ecologically- and socially-minded entrepreneur should pose to produce a product and business model that is simultaneously profitable, equitable, and renewable.

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