| Opportunity in the Failure of Design | October 15, 2008 |
William McDonough
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William McDonough + Partners |
Entrepreneurial Thought Leader Lecture |
| Views: 1720 |
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| Video 2 of 8 from this talk |
- 04:15Beyond Socially Responsible Business
- 01:54Opportunity in the Failure of Design
- 02:02Being Less Bad is Not Being Good
- 02:15The Goal of Efficient Leadership
- 02:16Business Fueling - And Refueling - Itself
- 09:06Clean Design Protocol from the Bottom Up
- 01:20Products for Life, Customers for Life
- 01:11Architecture's Effect on Productivity
Description
Any kind of government regulation on the enterprise is a signal of design failure - but also an opportunity to improve upon and grow a more efficient business archetype. McDonough + Partners founder William McDonough points out that any business model that has roused government intervention - for pollution, carcinogens, etc. - presents an opportunity for better design and a more well-rounded approach to entrepreneurship.
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