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Being Less Bad is Not Being Good October 15, 2008
William McDonough    |   William McDonough + Partners
Entrepreneurial Thought Leader Lecture
Description
Eco-efficiency often means being less toxic overall, but architect and designer William McDonough, McDonough + Partners, believes that true green design and the architecture of business needs to turn over a new leaf. Being effective, and not just efficient, is key to long-term success.

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