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Three Types of Innovation October 29, 2008
Judy Estrin    |   JLABS, LLC
Entrepreneurial Thought Leader Lecture
Views: 5910
Creative Commons License
Description
JLABS' CEO Judy Estrin breaks down innovation into three varieties. First, there's incremental innovation, which is a significant improvement on an existing tool (such as the shift into Web 2.0). Estrin also spotlights breakthrough innovation, which are significant revolutions in tools and thinking (akin to the discovery of DNA). A third type, orthogonal innovation, is about repackaging an existing tool in a new fashion to create a new user experience - consider what the iPod and iTunes did for the MP3. All have merits for the entrepreneur and the engineer alike.

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