Stanford's Entrepreneurship Corner: Mari Baker, PlayFirst - Building an Organization, Building a Team

Audio Podcast: Building an Organization, Building a Team

Description

After two decades in start-up entrepreneurship, Mari Baker, current CEO of PlayFirst, shares some of her lifelong strategies for long-lasting success. She stresses defining the relentless purpose of the enterprise, honing a focus, and building a conscious company culture, amongst other backbone-building tasks.

Mari Baker Biography

Mari Baker is the CEO of PlayFirst and the former CEO of Navigenics. Previous to that, she was an executive-in-residence at Kleiner Perkins Caufield & Byers, which she joined in 2006. Prior to that, she was president of BabyCenter, LLC, a Johnson & Johnson company. Under her leadership, BabyCenter became the world's leading Web site for new and expectant parents, winning numerous online health awards and expanding significantly offline and internationally.

Prior to her tenure with BabyCenter and Johnson & Johnson, she was a senior vice president at Intuit, Inc., which she joined in 1989 as product manager for Quicken. Baker led Quicken to grow into the number one personal finance product in the world, along with international expansion and the launch of Quicken.com. Baker also held executive or product management positions at Now Software, Migent Software, and E.F. Hutton.

Mari Baker attended Stanford University, graduating with degrees in economics and sociology. She...

PlayFirst

Entrepreneurial Thought Leader Lecture

2009-04-15

55min 52sec

ID: 2213

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