Throughout his thirty-year career launching four start-up organizations (including founding Numenta), Jeff Hawkins has always sworn that the would be home for breakfast and dinner with his family every day. In this clip, Hawkins dispels the myth that launching an organization requires long office hours and frequent travel. Entrepreneurs, he says, can be effective without having to work hard. They do, however, have to make the right choices. Any organization that focuses on making better daily decisions will have the opportunity for broad and deep success.